Blog Post
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How do we embrace a more sustainable approach to content and communications?
Sustainability has become a ubiquitous concept in recent years. Applying sustainable principles to pretty much everything from transport to tourism and fashion to food has led to serious rethinks over how, what and why we consume everything from hummus to holidays. On a practical level, this is what we do to minimise our environmental impact…
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Communication Breakdown
As protected landscapes and the rural economy re-open after lockdown, clear messaging is critical in managing visitors …and their expectations. The last few months have provided an object lesson in how to – and how not to – execute a coherent and consistent communications strategy. Saying the wrong thing, at the wrong time to the…
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Hello… nice to meet you!
At Salar Media, we create integrated content, communications and engagement campaigns for organisations working in the environment and sustainability sectors.
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Post-holiday digital marketing meltdown: a quick and effective 10-point recovery plan
Modern digital marketing techniques pull marketeers in so many different directions that many seem to be permanently on the verge of overload and burnout. If that’s you, take seven minutes to read this quick and dirty guide on how to cut through the crap and refocus on what really matters.
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The nine most common mistakes small businesses make with digital and social media marketing
Everyone needs to be a marketeer these days and the advent of digital and social media marketing means pretty much anyone can take a stab at it. The marketing profession has been turned upside down by the proliferation of channels, platforms and tools which virtually anyone with a smartphone and a 4G connection can access.…
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How investing in great content NOW will increase your website traffic and customer conversion for the rest of the year
Why prioritising high quality content will improve your click through rate (CTR) and Return on Investment on paid-for (PPC) digital advertising
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Why doesn’t the phone ring any more?
How do you know your digital marketing strategy is delivering a return on investment if you can’t tell whether your customers are finding you online? Talking to customers used to happen face-to-face or over the phone, but at least 80 per cent of the modern ‘sales funnel’ now happens online. Many of my clients are…
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Jargon-free digital marketing for small businesses
OPEN HOUSE! Come along to our office at Holmes Mill in Clitheroe for an informal chat about how to get to grips with digital marketing. Learn about our no-nonsense approach to digital marketing that looks after the essentials so you can get on with running your business. We’re happy to talk about any aspect…
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You’re absolutely the best person to market your business… but do you really have the time to do it properly?
Content marketing is now such a fast-growing aspect of the wider marketing mix that some experts reckon that by 2027, there will ONLY be content marketing. All the rest: conventional adverts, fliers, Direct Mail, cold-calling, will be history. That’s probably overstating things, but in an era when search engines and social media increasingly control a…
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Doing our bit for the planet
We’ve always tried to be a sustainable business that minimises its environmental impact. That’s why we maintain a local focus rather than chasing business all over the country. We do have clients in other regions, but we try to conduct most of our business via telephone Skype, Facetime or other shared media platforms. So after…
Salar Media 