Sustainability

For us, sustainable communications is about doing less better. It’s about electing not to bombard people with more stuff, it’s about choosing not to invade people’s timelines with irrelevant messages, it’s about increasing quality, not frequency; it’s about relevance, not volume; it’s about originality and differentiation rather than copying and pasting to keep pace with the pack.

On a practical level, this is what we do to minimise our environmental impact and carbon footprint across our operations:

Minimise business travel
Make extensive use of video conferencing
Use a 100 per cent electric vehicle for essential journeys only
We use AI as an analytics tool – but we avoid using AI to create original content. We aim to be fully transparent with our clients about how and why we use AI.
Focus on quality rather than quantity of output
Run a paperless office
Pay it forward – committing to a minimum of 100 hours’ voluntary work a year for environmental organisations: RSPB, the Wildlife Trusts, The Rivers Trust.